Packaging
From the inception of 2023 through mid-July, Enerlites underwent a transformative rebranding journey. Shedding the vibrant red hues, the brand embraced a more sophisticated palette, featuring an elegant shade of purple accompanied by a modernized logo. This refreshed aesthetic not only reflected a new identity but also served as the canvas for a creative marketing approach.
To infuse a sense of playfulness into the brand, stickers became a dynamic tool for promotion aimed to showcase the more lighthearted side of Enerlites. The primary audience targeted for this quirky giveaway included electricians and contractors deeply involved in the realms of wiring and lighting.
Within the graphic design team, each member contributed their unique flair to the sticker designs. Out of the seven finalized designs, three were crafted by me. All three stickers were designed using Adobe Illustrator in the year 2023.